Hello, I’m Judy Illing, founder of The Business Signpost — created to help people and ideas find their direction.

Over the years, I’ve worked alongside local businesses, unpaid carers and community projects, and I’ve seen first-hand how much difference a little guidance and encouragement can make.

The Business Signpost brings together everything I’ve learned — from digital business support to wellbeing and community development — under one simple purpose:

Pointing people in the right direction.

Through this work, I’ve created and supported projects that make a real difference — shaped by lived experience, creativity and care.

What I Do – Connecting Enterprise, Wellbeing and Community

My work focuses on helping individuals and communities take positive, practical steps towards growth and wellbeing.

This includes:

Carerpreneurs – supporting unpaid, paid and former carers to explore self-employment and small business ideas.

Clarity & Calm Series – a calm, creative collection of business and wellbeing tools, alongside natural products designed to support balance and self-care.

Collaborative projects – working with local groups to bring ideas to life through design, planning and communication.

Every project under The Business Signpost is about creating pathways — from ideas to action, and from care to opportunity.

My Community Roles – Working Together for York and Beyond

Alongside my own ventures, I’m proud to contribute to York’s vibrant business and community landscape.

Head of Communications & Liaison – York High Street Forum
Supporting independent traders and strengthening collaboration between local groups.

Non-Executive Director – Future Intentions Yorkshire CIC
Helping shape inclusive enterprise and wellbeing initiatives across the region.

These roles reflect what drives me most — connection, community and practical progress.

My Approach & Values – Practical. Positive. Purposeful.

The Business Signpost is built on three simple principles:

Clarity – making things easier to understand and act on
Confidence – encouraging people to believe in their potential
Care – doing things with empathy, authenticity and integrity

Everything I do — whether creating a new resource, mentoring a project, or supporting a local initiative — is guided by these values.

Let’s Point Things in the Right Direction

Whether you’re exploring a business idea, developing a community project, or simply looking for guidance on your next step, I’d love to connect.

The Business Signpost — helping people and ideas move forward with clarity and care.