Hello, I’m Judy Illing, founder of The Business Signpost — created to help people and ideas find their direction.
After years of supporting local enterprise, carers and community projects, I saw how much difference a little guidance and encouragement can make. The Business Signpost brings together everything I’ve learned — from digital business support to wellbeing and community development — under one simple purpose:
Pointing people in the right direction.
Through The Business Signpost, I’ve developed projects that make a real difference — including Carerpreneurs and Buzz & Chill — both shaped by lived experience, creativity and care.
What I Do
Connecting Enterprise, Wellbeing and Community
My work focuses on helping individuals and communities take positive, practical steps toward growth and wellbeing. This includes:
-
Carerpreneurs – empowering unpaid, paid and former carers to explore self-employment or small business ideas.
-
Buzz & Chill – a calm, creative wellbeing brand offering tools, affirmations and natural products to support balance and self-care.
-
Collaborative projects with local groups, helping bring ideas to life through design, planning and communication.
Every project under The Business Signpost is about creating pathways — from ideas to action, and from care to opportunity.
My Community Roles
Working Together for York and Beyond
Alongside my own ventures, I’m proud to contribute to York’s vibrant business and community landscape:
-
Secretary of the York High Street Forum – supporting independent traders and collaboration between local groups.
-
Non-Executive Director at Future Intentions Yorkshire CIC – helping to shape inclusive enterprise and wellbeing initiatives across the region.
These roles reflect what drives me most — connection, community and practical progress.
My Approach & Values
Practical. Positive. Purposeful.
The Business Signpost is built on three simple principles:
Clarity – making things easier to understand and act on
Confidence – encouraging people to believe in their potential
Care – doing things with empathy, authenticity and integrity
Everything I do — whether creating a new resource, mentoring a project, or supporting a local initiative — is guided by these values.
Let’s Point Things in the Right Direction
Whether you’re exploring a business idea, developing a community project, or simply seeking guidance on the next step, I’d love to connect.
The Business Signpost — helping people and ideas move forward with clarity and care.