Welcome to The Business Signpost
Pointing you in the right direction — one gentle step at a time.
I’m Judy, the Founder of The Business Signpost and I help real people with real ideas find clarity, confidence, and a practical path forward — especially when things feel fuzzy, stuck, or just a bit too much.
Whether you’re a carer thinking about starting something new, post-retirement and craving more purpose, or a small business owner in need of direction — you’re in the right place.
This isn’t “boss babe” hustle or business jargon. It’s real, kind, practical support, with a strong cup of tea and no pressure.
How I Can Help:
1:1 Clarity Sessions
Brainstorming, direction-finding, and gentle mentoring to help you take the next right step in your business or idea. Find out more here.
Support for Carers
I work with carers (and former carers) who want to explore small business ideas, creative projects, or just what’s next.
Wellbeing After Retirement
Through Buzz and Chill, I share insights and support for retired or semi-retired folks who still want to do something more — but in a way that feels aligned and peaceful.
Simple Starter Websites
Low-cost, beginner-friendly websites for people who just want to start without the overwhelm.
Why “The Business Signpost”?
Because sometimes all we need is someone to say, “You don’t have to go that way — try this instead.”
That’s me. Not a guru. Not a coach with a 12-step funnel.
Just a woman with experience, heart, and the tools to help you move forward in a way that works for you.
Simple Websites & Support to Get You Started
Starting something meaningful should feel exciting — not stressful.
If you’re taking your first steps with a new business, project, or passion, I’m here to make sure the online side of things feels calm, doable, and genuinely supportive.
At The Business Signpost, I specialise in helping people who are starting small (but dreaming big!) get online without the tech headaches. Whether you want a simple website, guidance with social media, or someone to take the overwhelm out of “where do I even begin?”, I’m right beside you.
I’m involved in a range of community, wellbeing and small-business projects — all centred around helping people feel supported, confident and connected.
Buzz & Chill
Buzz & Chill is my wellbeing space — where calm meets creativity. Here you’ll find simple, uplifting tools to help you reset, breathe and recharge. From calm printables to natural wellness products, Buzz & Chill is all about bringing a little peace and positivity into everyday life.
Carerpreneurs
As the founder of Carerpreneurs, I support unpaid, paid and former carers who want to explore self-employment or flexible income ideas. Carerpreneurs offers down-to-earth resources, digital guides, and a supportive online community — helping carers build confidence, skills and small businesses that fit around caring.
York High Street Forum
I’m proud to play an active role in York’s local business community. I am co-ordinator of York High Street Forum helping traders connect and collaborate.
Future Intentions Yorkshire
I am a Non-Executive Director of Future Intentions Yorkshire, supporting enterprise and wellbeing initiatives across the region.